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Must realize that digital media is not producing much revenue

The Editor,  The Sunday Star Times,  Auckland

12 May, 2017

Dear Business Editor:

Business Editor Jane Atherton (7 May) notes that the rise of Google, Facebook and other social media have led to crippling declines in advertising revenue for print media. This implies that media companies like Fairfax and NZME should be able to overcome this threat by reworking their emphasis out of print and into digital.  But this fails to take into account that social media revenues are not primarily going to media companies but to big communication such as Google and Facebook which are not in the business of journalism. Read the rest of this entry »